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This issue, Urban Development Institute of
Australia’s CEO, Danni Addison, shares with us
her thoughts on the growing popularity of new
communities in growth corridors.
Sweet Suburban Living
A Place to Call
Home at Rothwell
An increasing number of
Melburnians are buying into
housing estates, telling us
that many are still attracted to
leading a lifestyle underpinned
by a strong sense of community.
While affordability is
undoubtedly a key factor
boosting demand in the
greenfield housing estate
market, it is not the only
benefit of buying into a new
estate. As the housing industry
evolves, the bar continues to
rise and increasingly diverse
housing options are emerging
to the benefit of consumers.
We are therefore seeing some
truly wonderful homes and
communities across all of
Melbourne’s growth corridors.
Dacland’s Mitchell’s Run
development in Doreen, Victoria;
a first prize winner in the 2013
UDIA Awards for Excellence;
is an outstanding example of
the high calibre one can expect
when buying into a quality
housing estate. The impressive
project embraces its surrounding
landscape with the retention of
natural vegetation that offers a
real sense of place and sanctuary.
Additionally, the site integrates
well with the broader precinct,
and boasts good access to a
local shopping centre, school,
neighbourhood centre and
surrounding estates.
As the development industry
continues to grow and adapt to
consumer wants and needs, we
can expect many more quality
housing estates to emerge. The
challenge for the industry is
to find ways to offer unique
features and lifestyle offerings
that are focused on what is
important to consumers and
the lives of the communities
we are building.
While the urban development
industry plays a large role in
realising the housing potential in
Victoria’s greenfield areas, there
are additional factors that need
to be addressed by government
and key policy makers if we
are to keep new housing in the
outer regions affordable and
attainable. The key factors to be
addressed include the consistent
supply of land, healthy levels
of competition and reasonable
infrastructure rates in our
newest communities.
At UDIA, we are working
hard to address these issues
so that everyday homebuyers
may continue to experience
the sweet suburban lifestyle
options offered by greenfield
housing estates.
The Urban Development Institute
of Australia (UDIA) is the peak
industry body for residential
property professionals.
After hearing about
Rothwell from a friend,
Brisbane-based couple
Hari and Naga were so
keen to buy at the new
community, they jumped
on a last-minute flight
to Melbourne to make
sure they secured their
dream home.
The couple always knew that
Melbourne was the place to start
a family and now they’re looking
forward to being closer to friends,
family and work.
Hari and Naga had moved to
Brisbane for work opportunities,
but the couple realised that
Melbourne was a better fit for them.
A friend recommended Rothwell
and made an inquiry on the couple’s
behalf. That prompted them to take
immediate action!
“We didn’t want to miss out
and knew we would regret it if we
didn’t make it to the sales day. It
was well worth the trip – now we
are able to build the home we have
always dreamed of and are even
recommending family and friends
to explore the lifestyle and houses
on offer here,” said Naga.
Naga said it was the prime
location that convinced them to
buy at Rothwell in an area that had
everything they needed.
“Both Hari and I will be working
in the CBD so when it came to
relocating, transport connectivity
was a priority – now we are close
to the freeway and Rothwell train
station,” said Naga.
“Tarneit is undergoing extensive
development, which will only
benefit us and other future
residents. We’re looking forward to
new shops, parks and schools.”
“Considering how central
Tarneit is, we were pleasantly
surprised by how affordable
Rothwell is,” Naga said.
“We are excited by the
possibility of some more familiar
faces around the neighbourhood
and can’t wait to see this
community take shape,” he added.
Moving back to Melbourne from Brisbane, Hari and Naga are looking forward to being closer to friends, family and work
as they raise a family at Rothwell.
Award winning Mitchell’s Run community embraces the surrounding landscape and
integrates well with the local area.
Danni
Addison
Page 3 ~ Summer 2017
A Real Sense Of Place / Free